Tuesday, October 12, 2010

Taste of fresh raw BPM help Concubine Yang Lai


BPM is actually manufacturing line management thinking in the field reflects the business processes across the enterprise, which is the expansion of large-scale production, to the whole business, and even social life in the field of one kind of expansion is to create value from the production system extends to areas of social life.

"Looking back embroidered piles of Chang'an, the Peak 1 000 sequential open. A princess riding a human society, no one knew it was Lychee come."

This is a poem by Du Mu Tang. Yang Yuhuan then eat lychees, but the growth of litchi only area in South China's Guangdong and Guangxi, lychee is perishable tropical fruit. How to make lychee as quickly as possible to the remote delivery of Chang'an? Then is transported with fast horses, a relay station from one station.

In fact, this is the story of a process, how to make the litchi sent to Changan Lingnan not degenerate, and this is how the process management of the proposition.

Delivery of the Tang Dynasty Lychee good cavalry process management solution in such a proposition, let Yang Yuhuan have fresh lychee.

Tang delivery lychee that, now do business in all kinds of things is inextricably linked with the process management.

Who needs BPM?

Business process as long as there exists. Every business, family, and even there the behavior of individual processes. Flow in, it relates to process management.

Process management is come from? Massachusetts Institute of Technology professor Michael. Hamer (Michael Hammer) 90 in the 20th century predicted that "for the 21st century enterprise, processes will be critical. Good process will Successful companies distinguish from other competitors. "As a world-class management guru, he creatively put forward the" Reorganization "and" business process "concept, in the country have launched a BPR (Business Process Reengineering), Wind - the implementation of information systems in the prior BPR, was once also the consensus of many domestic managers.

But over time, BPR such revolutionary changes at once so that Chinese companies are beating China in the information in the early years of popularity, BPR effect is not ideal. In this case, more and more Chinese enterprises sights on BPR's "upgrade"-BPM (Business Process Management, business process management).

If BPR is an action, then BPM is a management idea, emphasizing continuous improvement. BPM cross-application, cross-sector partners and customers across business operations. BPM is usually the realization of Internet messaging, data synchronization, business monitoring and continuous upgrade business processes optimization. Obviously, BPM not only covers the traditional "work flow" process transfer, process control areas, and break through the traditional "workflow" technology bottleneck.

Dry is the IDS SCHEER Chan, vice president of China, many years of experience in business process management implementation, so that he has many ideas on the BPM, the BPM needs, he spent a lot of example to introduce.

The family-run shop and two people do not need, like ERP, such enterprises do not need to BPM. Very simple, its business is not complicated.

A good general manager can manage a 20-person company, you can clear the minds of a 20 Enterprise Geographic all business processes.

But a 20,000 employee group company can not sort out all this great enterprise processes. The reason is simple, scale lead to complex and complicated to make a qualitative change things, complex needs the help of the human mind and hands of a more effective tool than help.

Analogy, Sinopec's boss can not know the year tens of thousands of material hundreds of billions of how procurement is done specifically, how each step, but if he can know with ERP systems.

Similarly, the veterans group even though their experience can imagine the various departments, various production factories, all the field marketing company, and even about the various overseas offices are doing every day. But he may not know is: has been down to the grass roots to the specific operating positions of every employee is doing, should be doing, doing what the link between the nodes to each business, will appear problem.

Well this time, BPM needs to emerge.

Younger individual custom

"We have to continue China's men's king. Who says men do not beauty?" First "Business Process Management" International Conference on Younger Garments Co., Ltd. Vice President and CIO Yong-Sheng Han of speech, voice, just down the cause warm laughter and applause.

"The operation of the enterprise as relay, transfer bar is very important part of the athletes must first pass the baton to figure out the who. This requires internal business processes transparent, that is what we hope to see build information platform results, "Yong-Sheng Han that" to know what clothes to sell, we must adjust the garment manufacturing and production planning. "

2 years ago, the Younger began to try to "tailor", more than 2,000 stores in the country can address the special needs of customers custom clothes. Some guests need to change the standard size of a large 2-inch waist; some customers would like to be a particular style but using a different fabric; Some guests want to give his father a special custom-made shirts ... ...

Just go to any store nationwide Younger clarifying their needs, needs that stores will come together in order to fill in your system. Stores located far apart in 2000 have gradually applied the distribution system and customized integrated software system, located in Ningbo Younger headquarters will soon receive orders for investigation, began to organize materials, production, processing, shipping ... ... The whole process from order to delivery to the customers hand clothing takes about 2 weeks time, the cost is the same style of clothing price plus 10% to 20% of the float, the customer does not increase the number of inputs was able to get better customer experience.

DELL's direct sales model like this is a great test process management. But Younger's information so that customization was a nice realization of the Younger 300 million annual contribution to the turnover.

Consumer goods, fashion apparel industry, the industry is changing rapidly, but its a long industry chain, from fabric production, distribution, distribution to the outlets, the chain did not straighten out any one will become a "Big Mac" Therefore, process management is extremely important. Create a transparent and responsive process management system to enhance the Younger's core competitiveness.

BPM to create a new Haier

Haier, China's largest appliance company in the BPM has gone on the road a long time. In 1998, Haier made business process reengineering, hoping that he can "to market demand quickly translate into action the entire enterprise, or an action of all the specific behavior."

Haier's business process management project is to process customer relationship management (CRM) and enterprise other core business processes, including PLM, SCM and SRM systems to form a whole, and to CRM processes and market driven, to drive the business of other business processes. In essence, this project will ultimately enable IT technology and business strategy decisions Haier the integration of business processes to create a differentiated Haier core.

Beginning in 1998, Haier has been carried out within the organizational structure of many large and small, recycling 40 and recycling business unit comb. Transforming the organizational structure and processes to ensure that customers can accurately predict future demand for and use the most economical means to meet customer needs, BPM is to support the necessary means of recycling the final landing.

Haier overall BPM project beyond the local business process reengineering in the past, is continuing in all the whole process step Haier Group as an integrated whole to optimize and control. Haier Group's internal resources in the future effective process, the will be a reasonable allocation of suppliers to customers from a series of cross-border activities will be an orderly function of convergence, which Haier can focus more on the business end result - our customers.

From Younger to Haier, from the fashion industry to the household appliance industry, good process management, and promote the core competitiveness to enhance internal and external promotion of the customer experience, enhance brand value.

Master of Business Process Management Professor August-Wilhelm Scheer, BPM 5 brought practical benefits: curing business processes, automate processes to achieve team to optimize scientific decision-making process, to the knowledge-based enterprise transformation. ERP system requires the appropriate management system standard match. In the future ERP and other management programs, BPM will become the "heart."

ERP and other management information systems before the implementation of enterprise management in order to curing process, the ERP will be toward the future direction of process-based, it will make IT more flexible programs at any time to adapt to changes in business organizations. BPM and ERP together, hardness with softness of enhancing corporate value.

BPM is actually manufacturing line management thinking in the field reflects the business processes across the enterprise, so that the final output of both physical products or intangible services have better consistency and stability, which is the expansion of large-scale production, to the whole business, and even an expansion of areas of social life, but also to the creation of value from the production system extends to the areas of social life.

BPM Past and Present

Decades ago, business process management (BPM) concept in the process of manufacturing and control systems, workflow management, application integration, business process reengineering (BPR), etc. have been reflected on. It was not until the late 90s of last century, it became a widely accepted professional terms: business processes, organization and IT system applications continue to adjust and optimize the business process management to form a complete circle.

The late 90s of last century, with the mature infrastructure and workflow engine and the emergence of EAI, business process management through technology life cycle, from the perspective of business process management business has become possible. Around 2000, BPM market (BPM products and services) started to grow, BPM predecessors - BPR, workflow management, document management and other back in early 90s by the attention. In the past five years, BPM market, BPM products and services are gradually developed and matured.

Professor Scheer had mentioned

August-Wilhelm Scheer is a professor at the University of Saarbrucken, Germany, and he is also the business processes and technical architecture of this concept designer. Founded in 1984, Professor Scheer IDS Scheer in this business process design and consulting company. In 2003, Professor Scheer for "integrated information system architecture" became the first economist Phillips Research Award.

Professor Scheer of management of the business process to make a new interpretation, he thinks, BPM is not just on the ERP project after the performance measurement, BPM presents a management approach, including business process, strategies for comprehensive description of It is always used to wear the continuing work, providing the continuous optimization of business processes.

BPM and BPR of the two "brothers" of the similarities and differences

BPM and BPR (Business Process Reengineering, business process reengineering) are based on business process change, the two are different songs with the power of the role, but the methods and results from the implementation point of view, BPM and BPR but also there is great difference. BPR is a fundamental business process, a one-time change, create new organizations, and through IT technology to support these processes; and BPM in the companies which establish a management mechanism, the management mechanism of a one-time change in BPR After some people continue to be responsible for continuous improvement process. In general, a business which can be simultaneously BPM and BPR can also be implemented separately, these two projects can be compatible.

Analogy: business process management is a long road, including uphill, turning, downhill and so constantly changing, and BPR is one of the Great Bend. No matter the size of the whole process is BPM, are process management, then the middle of these big changes are referred to as BPR.






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